Presenters

Brent Barootes - President
Partnership Group - Sponsorship Specialists™

Brent Barootes is the founding partner of the Partnership Group - Sponsorship Specialists™. Brent has been engaged in the sponsorship and sports marketing industry since the late 80's.

A great deal of Brent's focus and experience has been in working directly with properties and sponsors to assist them specifically in generating a better return on investment for both of them. He has worked in sports broadcasting sponsorships, professional and amateur sport, as well as with charities, non profits, fairs, festivals, member based associations and building owners. This expertise provides him with clear in depth understanding and hands on familiarity in inventory development and valuation, prospect development and discovery sessions, customized proposal development, sponsorship sales, activation and fulfillment.

In addition to his extensive experience with those who sell to sponsors, Brent has a long list of corporate proficiency having worked with private and public companies to assist them in sponsorship acquisition, valuation, activation and success measurement.

In 2001, Brent incorporated the Partnership Group - Sponsorship Specialists™, a Calgary based national sponsorship consulting firm. In addition to his role as President with the firm, Brent is actively involved in sponsorship mentoring with clients. He leads his team of professionals in providing sponsorship valuations and audits, inventory/benefit development, package development, prospect development and mentoring of staff and volunteers for both corporations engaging in sponsorship as well as properties. Brent also is an accomplished public speaker delivering presentations similar to the one for the Western Sponsorship Congress™ for different associations and organizations.

Brent will be delivering the 2012 One Day Workshops topic. Brent's expertise in this area is unsurpassed. His direct experience and team experience through the Partnership Group includes inventory development, valuation, package development, mentoring and consulting to organizations such as World Vision Canada, Rexall Edmonton Indy, Youth Emergency Shelter Society, MS Society of Canada - Alberta Division, Canadian Red Cross - Western Division, Grant MacEwan College, Vancouver Island Mountain Sports Society, Canadian Cancer Society - Saskatchewan, 2005 Canada Games, Airdrie Festival of Lights, Human Resources Association of Calgary, City of Leduc, Calgary Catholic Immigration Society, Saskatchewan Soccer, Rotary Club of Calgary, and many others.

Brent is also engaged to deliver workshops, key note addresses and training sessions across Canada including but not limited to Alberta Amateur Baseball Council Spring Conference, Southern Alberta Health Regions, Host at Home Conference, North America Shopping Centre Association, Western Fundraising Conference Association of Fundraising Professionals (AFP) Toronto Fundraising Congress, Western Sponsorship Congress, Regina AFP, Alberta Association of Fundraising Executives - Edmonton, Centre for Philanthropy, Calgary Sport Council and the Alberta Sport, Recreation, Parks and Wildlife Foundation and others.

Brent has worked with such corporations as EnCana Corporation, Gulf Canada Resources, Solid State Geophysical, Sport Chek, Credit Unions of Saskatchewan, Toshiba Canada, Coca-Cola and others.